Tag Archive for 'Strip District'

7/26/08 + 21st Street = FREE DRINKS

I can’t believe we’ll soon be in our “new spot” for a year already.  It’s coming up and we wanted to do something to thank all our great customers for their loyalty and support.

Who: Our customers, friends and family

What: FREE 8oz COLD BREWED ICED COFFEE or 8oz FRESH BREWED ICED TEA (no purchase necessary, for the first 100 customers)

When: Saturday 7/26/2008… usual hours 8am to 5pm, but the free stuff will be gone quick

Where: The Strip District - 50 21st Street (corner of 21st and Smallman)

Why: To celebrate the one year anniversary of our new digs and new name- one whole year of “21st Street Coffee and Tea” awesomeness

How: Let’s recap. We open at 8… put ice into cup with free beverage of your choice… you enjoy it… let’s not make this difficult.

Drink less coffee?

If you’re like me, a 12oz coffee is about all you can handle… especially after a double espresso to start the day.  We’ve been offering 12 and 16oz coffees from the Clover since we reopened almost a year ago, and now after much delay/experimentation we’re ready to offer the “for here” size- you can call it a short if you want.  The new size will be 8oz and will leave a safe amount of room in our for here mugs (which are 10oz but have found they can hold 12 given surface tension!).

We’re adjusting our 16oz coffee a bit so that it doesn’t top off the 16oz to-go cup and will leave room for milk if you want it.  Having said that we won’t have to ask if you want room for cream anymore (personal pet peeve).  Since our pricing is based upon how much coffee we use, the 16oz coffee price is actually dropping somewhat.  Speaking of pricing, we adjusted ALL of our coffee recipes for the Clover based on what was tasting best for each origin… so some of the prices may have moved up or down a bit.  Remember that all our prices now include tax.

daily menu with 8oz coffee

The much misunderstood cappuccino

So if you haven’t noticed yet we no longer offer an “American-Style Cappuccino” and our “Traditional Cappuccino” is now simply known as… wait for it… waaaaiiiiit…

Why so picky? Are we getting snobby here? What is a cappuccino anyway? Isn’t that the stuff I get at the gas station that comes out of the machine and tastes like french vanilla?

To answer the above- we like to be specific/that’s your opinion/I’ll get into that in a sec/OH HELL NO!

According to Wikipedia (and we know the wikiweb is always right)…

Cappuccino is an Italian coffee-based drink prepared with espresso, hot milk, and milk foam. A cappuccino differs from a caffé latte in that it is prepared with much less steamed or textured milk than the caffé latte with the total of espresso and milk/foam making up between approximately 150 ml and 180 ml (5 and 6 ounces). A cappuccino is traditionally served in a porcelain cup, which has far better heat retention characteristics than glass or paper. The foam on top of the cappuccino acts as an insulator and helps retain the heat of the liquid, allowing it to stay hotter longer..

On drink size- I pretty much agree with that description. In other words, it’s approximately a 6oz drink (half the size of our “small”) and contains equal parts espresso, steamed milk and dense foam. It is best enjoyed in a ceramic cup… what isn’t? We have to-go cups, but they’re 8oz so there will be a little room at the top. We recently abandoned the concept of the “American-style” cappuccino as it was confusing to some customers that really wanted the traditional drink I described above. If you want a 12/16/20oz drink with lots of densely textured milk we’re now calling that drink a dry latte.

On “milk and foam”- When we make a cappuccino, we do not differentiate between the steamed milk and foam, but we incorporate enough air into the milk while steaming it to essentially double the volume of the milk from it’s cold state. We then free pour the densely textured steamed milk over the espresso quickly to mix it all together. Regarding latte art… we don’t pour art with our capp’s. I usually try to pour a nice little heart on top, as that’s about the only think you can do given the thickness of the milk. The goal is to mix the coffee and milk together. If latte art in a small drink is what you’re after… order a cortado (basically a 5oz latte) as it has much “wetter” milk that is suitable for the detail of a rosetta or what have you. I’ve noticed in barista competitions that many folks are now pouring latte art in traditional-sized capp’s. I’m not going to say that it’s wrong, it’s just not the way we choose to do it. In this case we feel that it is best to uphold the integrity of the drink and prepare it the way it has been enjoyed for decades.

Anything else straying from these loose guidelines in my opinion is not a true cappuccino. If you want a flavored drink or something with dense creamy foam and you want a large we’ll do it, and it’ll probably be the best “one of those things flavored dry lattes” you’ve ever had. In my opinion, that isn’t being snobby. We’re just trying to use the correct language to describe a specific drink and hopefully one day most coffee drinkers will be using the same lingo. We’re still flexible, but we need to start calling a capp a capp.

A Fresh Menu

FINALLY finished the new daily menu- it’s a new format encompassing our current by the cup coffee and tea offerings.  It also includes retail prices if you want to take a bag home with you.  Remember that our prices now include 7% tax.  Look for this to be updated every time we get in something new.  We’ll have copies in the store for you to take as well.

daily menu

Throw that old menu out and get yourself a fresh one…

FOCUS

When you work in a business long enough, you know what it is and what it is not.  Each time you make a change to the business it either feels good or it doesn’t.  Each step is an evolution of sorts, a further refinement of what you believe the business should ultimately be.  You begin to really focus on details that you couldn’t see before.  I give you our new menu…

New Menu

It feels good.