Sarah Kluth (the lady that first taught us how to pull a shot of espresso) and Geoff Watts from Intelligentsia appear on ABC 7 Chicago in their “Wonders of the Windy City” series. Very cool spot- and they are cupping Kenya, Cruz del Sur, and Tres Santos.
Tag Archive for 'Media'
So the Trib PM had a write up today on latte art. They interviewed the fine folks at Aldo Coffee and they also stopped in to interview me. Here’s an excerpt:
Self-taught latte artist Luke Shaffer, 31, owner of 21st Coffee and Tea in the Strip District, said he’s been doing latte art for a year and a half.
“One day, I figured out what I was doing wrong, kind of the light bulb moment, and all of a sudden it’s working,” Shaffer said. “Then you start showing off and doing stuff for customers because it’s fun.”
Some 21st Coffee regulars have come to expect it.
“We gave him a hard time one time when he didn’t do it,” joked Kalman Pelhos, 39, of Squirrel Hill. “It’s much like going to a French restaurant — you have a certain appreciation for the presentation and not just the taste of the food.”
“People ask, ‘Did you do that on purpose?’ and sometimes we joke around and tell them it was an accident,” Shaffer said.
Need another reason to come visit the Strip District? Check out this new video from Pop City Media featuring the Strip. We’re featured alongside Enrico Biscotti, Jimmy & Nino’s, Klavon’s, Pamela’s Diner, and some other well known Strip businesses.
Highlights from the video include:
- Several shots of our pastry case- featuring some of the wonderful muffins and cupcakes we get every day from Priory Fine Pastries.
- A couple of words from me, about why you should visit the Strip and 21st Street Coffee and Tea in particular.
- Close up of a pretty nice latte pour in progress, although you don’t get to see the finished product (Please visit the flickr page)
- Cameo by our very own Mary Packett, who chimes in with her two cents on the Strip.
- Celebrity endorsement by none other than Kevin Smith, who happened to be in the shop the day they were filming and was responsible for one of the funniest moments in our history.
Kevin also mentioned some sweet-ass pancakes that he had next door at Pamela’s P&G Diner- and we’d have to agree. Love the Pamela’s crepe pancakes- with whipped cream, bananas, and syrup. He said some other things that were quite humorous but not really fit for mass consumption. I’m hoping to get my hands on the unrated version.
All in all a very cool video. Thanks to Pop City for including us! Also thanks to all our new friends from “Zack and Miri Make a Porno“. Everybody’s been really cool and we also appreciate all the business you bring our way.
Long time between posts- holidays have been good… and busy!
Anyway, I found a really neat Clover article on CHOW.com today. Anyone that’s visited our Strip District shop has probably seen the Clover in action, but this writeup does as good a job I’ve seen explaining the brewing process. Definitely check it out.
My quick description of the Clover brewing process typically begins with- have you ever had a French Press? (customer says yes) Ok, so basically we’re going to use a finer grind, higher dose, accurately control time and temperature, and “plunge” the coffee from the bottom to create a vaccum and wring as much coffee goodness as possible from the “cake”- in about a minute. This is not the Nespresso you got Mom for Christmas.
Puzzled look? French huh? Well, then you get the long description, but the essence of “press pot” brewing is that the coffee and water are in contact with one another for the entire brewing cycle (total immersion brewing), much like how you would steep a tea. When the coffee has finished brewing, you have to get all the grounds out of the solution, so you push a filter, piston-style, through the coffee/water “soup” to strain the coffee/push the grounds to the bottom of the pot. Then you can pour your wonderful coffee into your favorite mug.
The issue for most folks (what I hear from customers) with the press is that it is “difficult to clean”. After you’ve finished your coffee you have a pot with a pile of soggy coffee grounds in the bottom. You also have a filter screen that requires cleaning. For those that don’t mind the extra cleaning, what prevents them from achieving a great cup from a press pot is lack of control over their coffee variables. It’s like a science experiment. These variables include- how much coffee you use (the dose), the size of the coffee particles (grind), coffee to water ratio, water temperature, brewing time, do I stir it, what do I do with the coffee after brewing to store it… etc.
Anyway this is where the Clover comes into play. The Clover very accurately controls three key variables- TIME, TEMPERATURE, and VOLUME (of water). We can fine tune, to the second, degree, and ounce the length of time the water and coffee will remain in contact with one another, the temperature of that water, and how much water is used. Two other key variables are controlled by the barista- GRIND and DOSE. We weigh out the coffee for each cup on a digital gram scale- accurate to 0.1 grams (each coffee bean weighs around that much) to get the correct dose. We then select the correct grind for that coffee on our coffee grinder, and grind up the coffee seconds before brewing. Oh, and the coffee we use is FRESH- we only use coffee within about a week of the roast date (none of this “best before 8/08 stuff” I saw at the grocery store today). Did I mention that we use great direct trade coffee from Intelligentsia?
The fact that the Clover is fast (most coffees are brewed in under 1 minute) and easy to clean (people like to watch the squeegie) makes it feasible for a commercial environment like ours. We can accurately brew excellent coffee quickly- repeatably, assuming you care about the coffee and know how to control the variables. The Clover is a great tool- one that provides the barista the controls to fine tune each and every cup. Use poor quality (or stale) coffee, or dial it in improperly, and it can make bad coffee as well. The same could be said of any espresso bar running top equipment but pumping out sour or bitter espresso or scalded milk drinks. We like what Clover’s been doing for our coffee.
Read the entire CHOW article here.