Monthly Archive for September, 2007

The World’s Most Coveted Coffee is on it’s way to Pittsburgh!

21st Street Coffee and Tea is proud to announce that we have Hacienda la Esmeralda’s Geisha coffee, the same coffee purchased at auction for $130/lb earlier this year, on order from Intelligentsia and scheduled to arrive next week. We will update our website later next week with details of when it will be available.

geishajaramillo.JPGSince we are talking about the world’s most expensive beans, our cost was $198/pound, understand that this will not be an inexpensive cup of coffee. Our margin on each cup of Esmeralda will be slim, but we didn’t purchase this coffee to make a big profit. We are as intrigued as anyone to see how Esmeralda stacks up against all the other great coffees we’ve served in our shop over the past couple of years. Many are calling it the finest coffee in the world- it is certainly the most coveted.

Having said that, we will be brewing the Esmeralda on the Clover to order and will probably offer an 8oz size- pricing is TBD as we’re figuring out the dosages and this coffee works out to around $.45/gram!

We have started putting together an email list of folks that have told us that they want to buy a cup so that they could have some before we sell out of our limited supply. The list is growing so if you are interested please email us at info@21streetcoffee.com. To my knowledge we will be the only shop in the area where you can try this unique and record-breaking coffee. We are certainly the only shop in Pennsylvania where you can have it freshly brewed on the Clover. Get in here as you may not get another chance to try it for whole year!

Want to learn more about the record breaking Hacienda la Esmeralda’s Geisha?

The world’s most expensive coffee

EsmeraldaOur roaster (Intelligentsia) announced today that they will host a preview/tasting party at their Chicago Roasting Works to unveil Hacienda La Esmeralda’s Geisha coffee- purchased green at auction for $130/lb. Translated to a roasted/retail price it would be roughly $200-$250 per pound. For reference, the Fair Trade price for a pound is somewhere around a buck and a quarter a pound… $1.25.

So just how does Intelligentsia, leader of the Direct Trade movement, intend to brew such a rare and exquisite coffee? A press pot… nah, how about a vacuum pot/siphon… nah, how about a Mr. Coffee with a #5 flat bottom filter? Anyone? Anyone? Bueller?

“Guests will receive samples of this exquisite coffee, freshly brewed to order on Intelligentsia’s Clover coffee machine…”

We’ll see if we’re able to obtain some of this famed coffee for our customers in the Strip- where you too can experience Western Pennsylvania’s only Clover coffee machine.

At 21st Street Coffee and Tea we offer nearly a dozen unique and wonderful coffees every day- brewed with precision, to perfection, on the world’s finest coffee brewer. Stop in and experience it for yourself.

New website!

Long live the new website.

We serve great espresso.

Have you ever been to a coffee shop to order an espresso, only to be served a watery, bitter (or sour, or burnt) and altogether offensive experience? Did the espresso taste like tree bark, or perhaps cigarette ash? Why would people want to drink this stuff? Surprisingly, a lot of people throw down good money and then throw down really bad coffee.

We’re here to change that- we serve great espresso.

Enjoy great coffee - visit 21st Street Coffee and Tea today.

What, you may ask, makes an espresso great? You can just trust us and buy ours, or you can read on (we recommend you read it)…

We use the best roaster in the business

  • We start with an award winning espresso blend: Our roaster’s flagship espresso blend, Black Cat, is a house favorite but we also offer Kid-O’s Organic Espresso Blend (CoffeeGeek’s 2006 Espresso of the year) from time to time (Strip District Customers have their choice)
  • We only use fresh roasted coffee: Our coffee is roasted fresh in Chicago on vintage roasters, then delivered 2-day UPS to our shops. Even on the third day after roasting, the coffee is sometimes “too fresh” to brew, as it is still “degassing” (hence the one-way valve on each bag of coffee). All espresso blends are brewed between day 3 and 10 from the roast date in order to deliver the true essence of the coffee into your cup. Beyond day 10, the coffee has become sufficiently “stale” that it is no longer suitable for espresso (different rules apply to conventional brewed coffee).
  • Direct Trade > Fair Trade: Our roaster pays a premium (25% or more above Fair Trade) directly to farmers for quality coffee. The higher a coffee scores, the higher the farmer is paid. Our roaster works hand in hand with the farmers to ensure continuous improvement. This means that we pay more for our coffee than all of the “Fair Trade” shops out there. While this is the right thing to do socially, we want you to come to our shop because it tastes good, even if our margins are a little tighter than the competition.

We grind each shot to order

  • Each shot is ground to order- no pre-ground, stale coffee in our shop. Espresso, once ground, becomes stale within minutes- losing much of the gas needed to produce the rich crema that gives our espresso its wonderful body. When you order a drink, the grinder-doser is empty and the same can be said when the drink is finished.

We use more coffee in each drink

  • Triple Ristretto: While most cafes use a 7g dose of coffee for a single shot of espresso, or 14-18g for a double… we use 21g baskets for a DOUBLE espresso. We use a TRIPLE dose of coffee (7g x 3) but dial in the grind so that the resulting “double shot” is just under 2oz at around 22 seconds of extraction time. A ristretto is a “restricted” shot- where the water is slowed by a large dose of coffee. Bigger baskets result in richer tasting drinks that have a more syrupy body and hold up well in milk. If you come in and order a ristretto, we’ll make it even shorter and thicker.
  • Always two shots in a 12oz: Most cafes put only a single shot of espresso in a 12oz drink. We think that your drink should taste like coffee no matter what size you order. As for the 20oz drink, the standard is three shots of espresso. Espresso drinks should taste like coffee and be highlighted by the milk- not the other way around.

We use the finest espresso machine in the world

  • Made in the USA: Seattle Washington is currently leading the world in espresso and coffee brewing innovation. Each Synesso Cyncra is hand built to order- just like each drink we serve. All of the larger manufacturers are playing catch up.
  • No technology for technology’s sake: We only add equipment that will improve drink quality- that means that preparing a great shot of espresso requires skill. Nothing is sacrificed to move more customers through the door. Would you want your steak to be microwaved at a fine restaurant? This is why we don’t use the fully automatic “press a button and walk away” style machines that most large chains are using today.
  • Our water temperature is spot on: Water temperature fluctuations of 5, 10 degrees or more are common in most conventional espresso equipment, but the Synesso Cyncra espresso machine accurately controls brew water temperature to within half a degree Fahrenheit. We’re currently brewing our blends at 199 degrees F- no more, no less. That is the temperature that tastes best for the coffee we feature.
  • Our water pressure is on target: We brew each shot at 9 bars- that’s nine atmospheres of pressure and the consensus water pressure for brewing a proper shot.
  • Nothing gets in the way of our shots- not even spouts: While most cafes use traditional “spouted” portafilters, we use bottomless portafilters whenever possible to ensure that the espresso landing in your cup tastes as close as possible to when it extracts from the machine. It also allows us to monitor each extraction and see if an adjustment is needed in grind/dose/distribution/tamp.
  • We keep it clean: We start and end each shot with a clean grouphead and clean portafilter. Clean equipment means that you only taste your drink and not the drink we made five minutes ago.

We are expertly trained

  • We constantly monitor grind size and coffee dosage as a coffee moves from day 3 to day 10 and adjust for changes in air temperature and humidity
  • We tamp (compress) each basket of ground espresso coffee with 30-40lbs of pressure to ensure the water stays in contact with the tamped coffee “puck” for the desired amount of time
  • Each shot of espresso is measured in time duration and volume- approximately 22 seconds yields just under 2oz “triple ristretto”
  • Each shot should be thick, like a syrup, and be full of reddish brown crema (consider it “coffee foam”)
  • We taste the shots throughout the day and make minute adjustments to ensure each drink tastes as it should

We serve our drinks in the correct cup

  • Whether it’s a single or double shot, cortado, cappuccino or latte- we serve each drink in the correct (preheated) glassware. The drinks taste best in ceramic. Our to-go cups are also sized appropriately (from 4oz-20oz) for when you need to enjoy your beverage off-site.

We listen to our customers

  • Since you read this far, it’s the least we could do… let us know if there is ever anything we can do to make your drink better.

Direct Trade Talk in today’s NY Times

Why do we purchase coffee from Intelligentsia? Simply put- consistently excellent quality. How do they do it? They travel around the world to origin, build long-term relationships with farmers and implement continuous improvements that ensure the coffees are of truly excellent quality. Farmers work collaboratively with Intelligentsia to “score” their coffees. This score translates into a pay scale that at a minimum assures the farmers are paid 25% or more above fair trade prices. This is the Direct Trade model in a nutshell.

From today’s NY Times:
For people at Stumptown and friendly competitors like
Intelligentsia Coffee Roasters and Tea Traders of Chicago and Counter Culture Coffee of Durham, N.C., long trips to remote farms for meetings without immediate payoffs are necessary steps in a much bigger goal: reinventing the coffee business.

“These people have an almost unbelievable ability to source exquisite, unique coffees,” Mark Prince, senior editor at the coffee appreciation Web site coffeegeek.com, wrote in an e-mail.

Read the full NY Times article…
To Burundi and Beyond for Coffee’s Holy Grail

Also in the NY Times, Intelli’s wonderful Organic Nicaragua- Los Delirios…
Hot Java, for a Cool $40 (or Less) a Half-Pound